Privacy Policy

Last updated:

We value your privacy. This policy explains what information we collect on pradareadingglasses.com, how we use it, the choices you have, and your rights under applicable laws including EU/UK GDPR and California CCPA/CPRA.

Table of contents

1. Scope

This Privacy Policy applies to pradareadingglasses.com and any pages we operate on that domain (the “Site”). It covers information we collect when you browse, contact us, subscribe, or make a purchase, and information collected from cookies and similar technologies.

We do not represent Prada S.p.A. or its affiliates. “Prada” is a registered trademark of its respective owner. We sell, curate, and provide information about compatible eyewear products and accessories.

2. Information we collect

2.1 Information you provide to us

  • Account and contact data: name, email address, phone number, shipping and billing addresses.
  • Order details: items purchased, preferences (e.g., frame color, size), and delivery instructions.
  • Support communications: messages, feedback, and content you submit via forms or email.
  • Opt-in marketing: your preferences and consents.
  • Vision/lens details (optional): non-medical parameters such as magnification strength, pupillary distance, or prescription details provided to fulfill lens orders. Do not share sensitive health information beyond what is necessary to fulfill your order.

2.2 Information collected automatically

  • Device and usage data: IP address, device type, browser, approximate location, referring URLs, pages viewed, and interactions.
  • Cookie and tracking data: identifiers that help us keep you signed in, remember preferences, measure performance, and personalize content.

2.3 Information from third parties

  • Payment processors: confirmation of payment status to complete your order. We do not store full payment card numbers on our servers.
  • Analytics and advertising partners: aggregated insights about site performance and campaign effectiveness.
  • Logistics partners: delivery status updates and shipping labels.
  • Fraud prevention and security providers: signals to help prevent misuse.

3. How we use information

  • Provide, operate, and improve the Site, products, and services.
  • Process and fulfill orders, returns, and customer support requests.
  • Personalize your experience, such as remembering your cart and preferences.
  • Measure Site performance, fix issues, and develop new features.
  • Send transactional messages (order confirmations, shipping notices) and, with consent where required, marketing communications. You can opt out at any time.
  • Prevent, detect, and investigate fraud, abuse, and security incidents.
  • Comply with legal obligations and enforce our terms.

5. How we share information

We do not sell your personal information. We may share limited data with:

  • Service providers (processors) who perform services on our behalf, such as hosting, payment processing, analytics, email delivery, customer support, and logistics. They are bound by confidentiality and data processing terms.
  • Advertising and analytics partners for measurement and, where permitted, personalized advertising. You can control these in Cookie Preferences.
  • Authorities, regulators, or as required by law, to protect rights, safety, and security.
  • Business transfers, such as a merger, acquisition, or asset sale, where your information may be transferred as part of the transaction.

A current list of key processors and sub‑processors is available upon request at [email protected].

6. Cookies and similar technologies

We use cookies, local storage, and similar technologies to operate the Site, analyze traffic, and personalize content. Categories include:

  • Strictly necessary: essential for site functionality, security, and transactions.
  • Functional: remember preferences such as language and cart.
  • Performance/analytics: help us understand usage to improve the Site.
  • Advertising: enable interest‑based ads and ad measurement (only with your consent where required).

Manage your choices anytime in or via your browser settings. If you disable certain cookies, parts of the Site may not work as intended. We honor applicable consent signals where required.

Do Not Track: we do not respond to all DNT signals at this time. You can exercise similar controls via Cookie Preferences.

7. Data retention

  • Account and order records: retained for as long as your account is active and as needed for tax, accounting, and legal obligations (typically 7 years in many jurisdictions).
  • Marketing preferences: until you opt out or request deletion.
  • Analytics data: kept only as long as necessary for analysis, then aggregated or deleted.
  • Support tickets: retained to resolve issues and improve service.

8. Security

We use administrative, technical, and organizational safeguards to protect personal information, including TLS encryption in transit, access controls, and regular review of service providers. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

9. Your privacy rights

9.1 EU/UK GDPR

Subject to conditions and exceptions, you may have the right to:

  • Access, correct, or delete your personal information.
  • Restrict or object to certain processing, including profiling.
  • Data portability.
  • Withdraw consent where processing is based on consent.
  • Lodge a complaint with your supervisory authority.

9.2 California (CCPA/CPRA)

California residents may have the right to:

  • Know the categories and specific pieces of personal information collected, used, disclosed, and shared.
  • Request deletion or correction of personal information.
  • Opt out of “sale” or “sharing” of personal information for cross‑context behavioral advertising.
  • Limit the use and disclosure of sensitive personal information.
  • Be free from discrimination for exercising your rights.

To make a request or to exercise “Do Not Sell or Share My Personal Information,” email [email protected] with the subject “Privacy Request.” We will verify your identity and respond within statutory timeframes. You may authorize an agent to act on your behalf.

9.3 Other US states

Residents of states with privacy laws (e.g., CO, CT, VA) may have similar rights. Contact us to exercise your rights as applicable.

9.4 How to exercise your rights

Send your request to [email protected]. Please specify the right you wish to exercise and provide sufficient information to verify your identity and locate your records.

10. International data transfers

We operate from the United States and may transfer your information to countries that may not provide the same level of data protection as your home jurisdiction. Where required, we use appropriate safeguards such as Standard Contractual Clauses and implement additional measures to protect your data.

11. Children’s privacy

Our Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

12. Changes to this policy

We may update this policy to reflect changes in our practices or legal requirements. If we make material changes, we will post an updated notice on this page with the new “Last updated” date.

13. Contact us

Controller: Prada Reading Glasses

Email: [email protected]

Address: 1457 Pine Street, San Francisco, CA 94109, USA

Service hours: Mon–Fri 9:00–18:00 PT